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Kunal Modi's avatar

Thanks for sharing the update Bill. I haven't been able to do it off late but kudos to you for writing down your progress and thoughts. Also health is a priority so I am glad you are taking it slow when needed.

I'll take the opportunity to share my thoughts and what I have learned that may be relevant to you.

1. SEO - Have you invested in SEO for your app? For example, apart from the parasite SEO, are you trying to get traffic for certain keywords to your site? It has helped me a lot. And once Google acknowledges your site as a domain expert in the area, it continues to bring in free traffic.

2. Conversion - One thing I have learned about conversion ratios is that the denominator is as important as the numerator. For example, sometimes attracting the wrong traffic can inflate / deflate the numbers. By wrong traffic - I mean targeting unintentional audience who may not be as serious about poker that they would get a subscription. It might be good to look at where you target audience hang out. they may not be reddit, they may not be on the internet either.

3. Tech Migrations are always dicy.

4. Challenges - This is a hard one. Because the app has promise (signups), it is hard to abandon it. At the same time, it is hard to stay motivated if there are no financial wins. There might be things you want to experiment but were not able to prioritize. Time boxing ideas is another strategy to make sure you are on the path. At the end of the day, you will get the signals whether to continue or move on. I say listen to your gut.

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